1924 - Infamous slogan “Motorists Wise, Simoniz” is created

Mr. Rich creates what was to become one of the world’s best known slogans: “Motorists Wise, Simoniz”. When radio attained prominence, Simoniz was quick to take advantage of the novel opportunities afforded by the new medium. For the next 40 years, Simoniz was the number one car wax company in the world.