1999 - Markets furniture & car scratch remover products

Simoniz launches its first “direct response” TV marketing product called Simoniz Furniture Scratch Remover. The program is so highly successful that it is placed at major retail and drug chains, including CVS, Walgreens, Walmart, Target stores, and more. Several years later, the company launches FixIT!, a revolutionary car scratch remover promoted as an “As Seen on TV” product by the iconic pitchman Billy Mays. FixIt! becomes the #1 direct response product in the U.S.